Digital Co-LAB
Masterclasses in Fashion Innovation
together with Manchester Metropolitan University
Where creativity meets technology — powered by 3D & AI
Digital Collab Masterclass:
Closing the Execution Gap Between Creative Design and Production
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When? |
Tuesday, September 8th, 2026 |
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Where? |
On-site at Manchester Fashion Institute – Manchester Metropolitan University |
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Costs |
The event is free of charge. |
Discover how to close the execution gap between creative design and production
In this interactive masterclass, we’ll explore where fashion product development slows down – from fragmented workflows and repeated sampling to communication gaps between brands, suppliers and manufacturers – and how digital collaboration, 3D and AI can help overcome these challenges.
Hear from Dr Patsy Perry, Reader in Fashion Marketing at Manchester Fashion Institute, as she explores today’s global fashion supply chain landscape and its key challenges.
Betty Cai, Development Manager at SUMEC, will bring a supplier perspective, sharing how digital ways of working can improve collaboration across design, technical development and buying.
JC Han, Head of Commercial Strategy at Style3D, will discuss practical strategies for successfully adopting AI and 3D and driving digital transformation.
Join the conversation, identify the execution gaps in your own workflow, and discover practical ways to connect creative design with production more effectively.
Previous Masterclasses Review
Fashion AI: From Design to Commerce
The Fashion AI Masterclass Manchester brought together fashion creatives, ecommerce leaders, academics and technology experts at Manchester Fashion Institute to explore how AI is transforming the fashion value chain, from design and product development to content creation, customer experience and retail performance.
Through expert discussions and real-world perspectives, the event explored the opportunities and challenges of Generative AI in fashion design and how AI is reshaping ecommerce and the customer experience. Attendees also gained exclusive access to Manchester Fashion Institute’s AI innovation facilities and a hands-on tour of the Styleverse, experiencing the latest developments in 3D design, digital sampling and generative AI.
Welcome to digital Co-Lab
This series opens the door to cutting-edge-thinking and practical insights that are redefining the future of fashion. At its heart, Digital Co-Lab is about driving sustainability and operational efficiency through meaningful digitalisation.
Each masterclass brings together leading voices from the fashion industry and global higher education institutions to share best practices, spotlight emerging technologies, and spark new possibilities for the fashion world.
More EVENTS in Planning
AI walk in – Styleverse open for Students – 3D + AI
Masterclass AI + 3D – end2end workflow
AI bootcamp for buyers
AI walk in – Styleverse open for Students – material innovation (fabric scanner/3D)
Masterclass – technical deep dive (grading, fit)
AI bootcamp for graphic/fabric
Sustainability – masterclass for students and industry
Further Sessions Coming Soon…