Haute Couture of the Future with AI+3D Technology
- Unique immersive shopping experience
- Hyper-realistic AI + 3D product configurator
- High-quality AI-powered photoshoots
NextCouture: The Future of Personalized Fashion
Fashion startup NextCouture has a clear mission: to redefine haute couture. Leveraging cutting-edge technology, it places creative control directly in the hands of its customers. And with Style3D, NextCouture has found the ideal partner to power its innovative marketplace.
In the past NextCoutures high-quality styles did not translate their value as digital assets. The quality of the 3D simulation was lost in the web. With the change to Style3D this was no longer an issue. The joint NextCouture-Style3D team easily delivered high quality in a very short time.
Immersive Experience for luxury - tailor-made, digital, and sustainable
About NextCouture
- fashion startup founded in 2012
- disruptive luxury fashion marketplace
- collaborations with prestigious brands worldwide
- membership-based with an exclusive community
- winner of the HTSI luxury start-up award
With NextCouture, customers become creators—designing unique garments right on the platform. The innovative marketplace offers full customization, starting from industrial models rendered in 3D and enhanced by AI through Style3D | ASSYST.
This fusion of advanced tech and craftsmanship allows NextCouture and partner brands to offer tailor-made collections with exceptional quality and personalization—creating an exclusive, emotionally engaging experience for a discerning audience.
An added benefit of NextCouture is the members-only program, which provides access to exclusive events, premium services, and a private social community for sharing designs, setting trends, and promoting products.
This NextCouture marketplace not only provides a new disruptive fashion experience, it is also the way to go in terms of sustainability. The NextCouture on demand business model is designed to be fully sustainable with zero samples, no unnecessary inventory stock and zero returns.
The Benefits: No physical prototypes. Zero unsold inventory. Zero returns.
End-to-end shopping experience: 3D + AI + Shop System
NextCouture currently showcases the pilot brand Ava positioned just below the entry-level luxury segment. The aim is to offer exclusive, one-of-a-kind pieces while narrowing the gap between production costs and retail pricing.
Through the integration of Style3D with Shopify, customers can interact with digital NextCouture garments, customize colors and versions, and see real-time pricing updates. Once finalized, selections can be added to the cart and purchased seamlessly.
Style3D | ASSYST at NextCouture
- Style3D DPC
- Style3D Studio
- Style3D AI
- API for Shop Integration
An Award for Innovation
Winner of the HTSI Luxury Start-Up Award by Il Sole 24 Ore – “Start-up Exploit” Category: NextCouture has transformed fashion into a true ecosystem where craftsmanship, technology, and innovation coexist to create unique products.
On the NextCouture platform, customers become the designers of their own style, reducing waste and unsold inventory. For its ability to anticipate the future of luxury, NextCouture receives this prestigious recognition.
