Lelab+: Pioneering AI ECO-Design & Circular Fashion
- Modernization
- CAD change
- Continuous processes from CAD to production
Founded by two sisters with over 25 years of combined experience in fashion and technology, Lelab+ is a creative hub blending fashion design expertise and advanced production to pioneer sustainable, circular fashion solutions. This lab helps B2B brands adopt eco-friendly practices at every stage—from creation and production to repair and revaluation at industrial scale— all from their dedicated facility in the world capital of fashion, Paris, France.
Using Style3D technology, Lelab+ enables digital visualization before production, reducing physical samples and waste. This innovative approach is especially effective for complex revalue projects, saving both time and resources while lowering environmental impact. By integrating AI and 3D design, Lelab+ is leading the way in sustainable fashion, helping all brands reduce their ecological footprint while remaining profitable.
About Lelab+
- Eco-design office and local integrated factory
- Focus on end-to-end sustainable eco-design and training programs
- scalable production capacity through 35 local partners
- based in Paris, founded in 2012
Designing within the boundaries of pre-existing garments presents unique challenges. It requires reimagining patterns based on already cut fabric pieces, all while ensuring the final design remains visually appealing and structurally sound. Translating these ideas into physical prototypes can be time-consuming and often leads to fabric waste, making the process both creatively demanding and environmentally inefficient.
LeLab+ has adopted a fully digital workflow that begins with using existing styles as a base, into which they create new digital designs. These are then simulated in 3D, allowing the team to review and refine each style virtually. Tools like iWish and video support further feedback and visualization, while virtual try-on enables realistic design checks without needing multiple physical samples. This streamlined process has proven especially effective in their work with one of the world’s leading sportswear brands, NIKE, for collections focused on sustainability—reducing the number of physical pre-samples from up to five down to just one.
Style3D | ASSYST at Lelab+
The results:
- Reduced fabric waste by 50% through more efficient design and planning.
- Decreased the number of physical prototypes by 70% — from 3–6 iterations down to just 1–2 — thanks to the adoption of 3D simulation tools.
- Significantly cut costs associated with photoshoots and video production by leveraging digital assets and virtual previews
As part of their continued commitment to sustainability, the team is preparing to launch two impactful initiatives. First, they are developing a new model for the repair and recovery industry, where damaged or flawed production pieces are analyzed and improved rather than discarded. By identifying issues and offering design corrections, the team ensures that imperfect styles can be transformed into usable, valuable products.
Second, they are working on their own zero-waste collection, set to debut in the coming months. This collection will be presented entirely in 3D, allowing B2B clients to explore the styles virtually before any physical production begins. Both projects will be powered by S3D technology, enabling efficient execution through digital prototyping, simulation, and real-time feedback—minimizing waste and maximizing innovation.
